Levi's and Rolling Loud Celebrate 150 Years of the 501 Jeans With London Concert

Levi's has partnered with Rolling Loud Festival to celebrate the 150th anniversary of Levi's 501 jeans as well as the 50th anniversary of the genre of hip-hop.Over the past eight years, Rolling Loud Festival has quickly established itself as the biggest hip-hop festival in the world. Having launched in Miami in 2015, the event has rapidly expanded its popularity, as its United States-based festivals have taken to the lands of New York, Los Angeles, and the Bay Area.Additionally, Rolling Loud has...